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Company

Brand

CI BASIC System

SK CI needs a minimum amount of protective space around symbol marks and word marks to maintain its formative characteristics.
The spatial regulations of symbol marks and word marks are divided into spatial regulations A and spatial regulations B according to their use, which must be observed.

sk logo

A When applying the SK identifier, make sure to have sufficient clear space according to these guidelines. Assuming the letter 'K' of the logo mark is X high, there should be 0.5 times around the space of X in all directions.

sk logo

B This particular rule is applicable only if it is difficult to secure visibility due to space limitations and it is important to maximize the visibility of media applications such as outdoor billboards or rotational ad panels at sports stadiums. Assuming the letter “K” of the logo mark is X high, there should be 0.25 times around the space of X in all directions.

Color System
Primary Colors
SK ecoengineering logo
Primary Colors(Color Name, SK Red, SK Orange)
Color Name SK Red SK Orange
Pantone Color 186C 158C
Process Color C0, M100, Y81, K4 C0, M61, Y97, K0
RGB Color R234, G0, B44 R255, G122, B0

The primary color palette consisting of SK Red and SK Orange should be printed with a color chip.

Secondary Colors
SK ecoengineering logo
Secondary Colors(Color Name, SK Blue, SK Green, SK Teal로 구성)
Color Name SK Blue SK Green SK Teal
Pantone Color 300C 2292C 3275C
Process Color C100, M50, Y0, K0 C43, M0, Y100, K0 C100, M0, Y50, K0
RGB Color R0, G114, B198 R155, G207, B10 R0, G154, B147

The secondary color palette consisting of SK Blue, SK Green and SK Teal should be printed with a color chip.

Black and White
SK ecoengineering logo
Black and White(Color Name, SK White, SK Black로 구성)
Color Name SK White SK Black
Pantone Color 000C Black C
Process Color C0, M0, Y0, K0 C0, M0, Y0, K100
RGB Color R255, G255, B255 R0, G0, B0

For black and white tone prints, SK Black and SK White should be printed.

Background Color Scheme
Background Color Value
Background Color Value

The SK identifier should be in colors in principle with backdrop color value ranging from below 30% to above 80%.

Color
Color

The SK identifier should be in colors in principle with backdrop color value ranging from below 30% to above 80%.

CI Combination System
Communication Name
Communication Name logo

The communication name is a combination of SK CI and a company name. When applying the company name combination, the rules and principles must be observed to prevent image damage caused by distortion, transformation, misuse, etc.

Abbreviated Corporate Name
Abbreviated Corporate Name logo

An abbreviated corporate name in horizontal alignment can be applicable when the SK identifier needs to be highlighted more than the corporate signature or when the space is too show the full-bleed “Wing of Happiness” on the applied form.

Corporate Name
Corporate Name logo

Since the corporate name is the official name of a legally registered company, use Co., Ltd. (Korean) or Co., Ltd. (English) after the abbreviated name.