Brand
SK CI needs a minimum amount of protective space around symbol marks and word marks to maintain its formative characteristics.
The spatial regulations of symbol marks and word marks are divided into spatial regulations A and spatial regulations B according to their use, which must be observed.
A When applying the SK identifier, make sure to have sufficient clear space according to these guidelines. Assuming the letter 'K' of the logo mark is X high, there should be 0.5 times around the space of X in all directions.
B This particular rule is applicable only if it is difficult to secure visibility due to space limitations and it is important to maximize the visibility of media applications such as outdoor billboards or rotational ad panels at sports stadiums. Assuming the letter “K” of the logo mark is X high, there should be 0.25 times around the space of X in all directions.
Color Name | SK Red | SK Orange |
---|---|---|
Pantone Color | 186C | 158C |
Process Color | C0, M100, Y81, K4 | C0, M61, Y97, K0 |
RGB Color | R234, G0, B44 | R255, G122, B0 |
The primary color palette consisting of SK Red and SK Orange should be printed with a color chip.
Color Name | SK Blue | SK Green | SK Teal |
---|---|---|---|
Pantone Color | 300C | 2292C | 3275C |
Process Color | C100, M50, Y0, K0 | C43, M0, Y100, K0 | C100, M0, Y50, K0 |
RGB Color | R0, G114, B198 | R155, G207, B10 | R0, G154, B147 |
The secondary color palette consisting of SK Blue, SK Green and SK Teal should be printed with a color chip.
Color Name | SK White | SK Black |
---|---|---|
Pantone Color | 000C | Black C |
Process Color | C0, M0, Y0, K0 | C0, M0, Y0, K100 |
RGB Color | R255, G255, B255 | R0, G0, B0 |
For black and white tone prints, SK Black and SK White should be printed.
The SK identifier should be in colors in principle with backdrop color value ranging from below 30% to above 80%.
The SK identifier should be in colors in principle with backdrop color value ranging from below 30% to above 80%.
The communication name is a combination of SK CI and a company name. When applying the company name combination, the rules and principles must be observed to prevent image damage caused by distortion, transformation, misuse, etc.
An abbreviated corporate name in horizontal alignment can be applicable when the SK identifier needs to be highlighted more than the corporate signature or when the space is too show the full-bleed “Wing of Happiness” on the applied form.
Since the corporate name is the official name of a legally registered company, use Co., Ltd. (Korean) or Co., Ltd. (English) after the abbreviated name.